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Teaming up to Tackle Breast Cancer – Bolton Wanderers Sponsor Partners with Boot Out Breast Cancer


Breast cancer is a devastating disease that affects millions of women worldwide, and its impact on families and communities is immeasurable. In a heartwarming tribute to his late wife, Bernadette, Dougie Mercer, CEO of Westhoughton based Toughsheet, has joined forces with Boot Out Breast Cancer, a Bolton-based charity founded by Debbie Dowie, to make a significant difference in the fight against breast cancer.

Bernadette, a passionate Bolton Wanderers fan, inspired Dougie to sign a multi-million pound stadium sponsorship deal with the football club, proudly displaying his company’s name on the front door. Tragically, Bernadette lost her life to breast cancer in 2017, leaving behind her husband, Dougie, and their young daughter, Eva Mercer, who was just 12 years old at the time.

Dougie Mercer, driven by the desire to honour his late wife’s memory, has become a trustee of Boot Out Breast Cancer and is committed to supporting the charity’s mission of providing early-detection equipment for breast cancer. By collaborating with the organisation, he aims to contribute to the cause and give back to the community that supported him during his difficult times.

One of the main focuses of the partnership is to raise funds for advanced equipment that can detect breast cancer at an early stage, significantly increasing the chances of successful treatment and recovery. Dougie passionately believes that such technology can save lives and make a positive impact on the lives of countless women and their families.

Dougie’s daughter, Eva Mercer, now 18 years old, is also determined to carry on her mother’s legacy and contribute to the fight against breast cancer. Joining her father as a fundraising partner for Boot Out Breast Cancer, Eva is determined to make a meaningful difference and honor her mother’s bravery throughout her battle with breast cancer.

In collaboration with our founder of Boot Out Breast Cancer, Debbie Dowie, also a breast cancer survivor, the Mercers aim to raise awareness about breast cancer and the importance of early detection. Debbie and Bernadette were close friends, both fighting breast cancer simultaneously, and their shared experiences have created a powerful bond between the families.

Through their joint efforts, Dougie and Eva hope to inspire others to contribute to the cause and support Boot Out Breast Cancer in its mission. The charity’s dedication to early detection and improved access to screening for all women aligns perfectly with their vision to ensure that no one has to face breast cancer without hope, and we are so grateful to them for their support.

Bernie Mercer, Margaret Ayirgan, Debbie Dowie and Pauline Lythgoe. (Image: Debbie Dowie)

Reflecting on the impact of breast cancer on their lives, Dougie emphasises the devastating toll the disease took on their family. Bernadette’s strength and courage in her battle with cancer remain an inspiration for him and Eva as they work to make a difference and prevent others from enduring the same hardships.

Debbie shares the same sentiment and is thrilled to welcome Dougie and Eva as valued partners in the fight against breast cancer. Their dedication and commitment to the cause will undoubtedly contribute to the charity’s mission and provide hope to countless women facing this challenging disease.

The impact of their collaboration will be felt not only within Bolton Wanderers’ stadium but also in the lives of countless women and families in the community and beyond. Together, they exemplify the spirit of compassion and determination, proving that by uniting for a common cause, we can make a difference in the lives of those affected by breast cancer.

Source: The Bolton News

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